Te Wao Nui o Toi Display —

Typographic Design
Typographic Craft

Collaboration with Graham Tipene

Created for the brand identity of Toi Mai Ohu Ahumahi Workforce Development Council, Te Wao Nui o Toi Display is a bespoke typeface that draws inspiration from the diverse, healthy, and thriving ecosystem of Te Wao Nui a Tāne (The Great Forest of Tāne Mahuta). It embodies the complex interconnection of the diverse workforces within Ngā Peka o Toi – of Toi Māori, Toi Pāho, Toi Ora, Toi ā-Ringa, Toi Puaki, Toi Whānui – the Creative, Cultural, Recreation and Technology industries of Aotearoa that Toi Mai represents. As an organisation that normalises te ao and mātauranga Māori in all its mahi, Toi Mai has used the natural display typeface in its corporate publications.
  


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